The Brief: Leave media in an unforgettable fashion.

Once upon a time I worked in the Media department as a creative producer.  I developed a really awesome professional friendship with one of our outdoor vendors and one day the buyer gave me a call to ask what I wanted as a going away present. I jokingly said "my own billboard."

He paused, then said "give me fifteen minutes."

Me: "NO! LEE, NO!" 
Lee: *Hangs up phone* 

He was able to locate a pretty premiere board that happened to be open for the last week I was in Media. I just to decide what to do with it. And what started out as a goodbye gift, turned into a goodbye prank. 

I had a boss in media. Well, he was a boss, but I also would call him a friend. Our company endorsed a family-orientated work culture that resulted in a lot of light hearted banter. I'm bringing all of this up because it's important to frame the relationship. Basically, I'm not an idiot, nor am I mean spirited. I knew this boss could take a joke. So I decided that, unbeknownst to him, he and I would start our own agency, and we'd promote it using my free billboard. The twist - this agency's sole focus would be on my boss's [not actually] favorite medium - digital banners. 

RhodeFrecon was born! 

The board went up and soon enough he started getting text messages. 


And I mean, a lot of text messages. But, was it real? There was only one way to verify, as it's well known that EVERY successful business has a social media presence.


Yes - he was mad at first, but 12 hours later he loved it. I smoothed things over by buying him a set of personalized golf balls with "our" logo on it. He refuses to play with them, insisting they stay boxed on his desk as a trophy. 

I like developing relationships with the people that I work with. I toe the line, yes, but I do so with intense forethought. My sense of humor is a part of who I am and it's what inspires me to do the work that I do. The freedom to explore that humor is what makes life enjoyable for me. More importantly, I believe that humor can connect people in a very meaningful way. Good relationships = good work. Great relationships = TROPHIES AND SWEET AWARDS. 

Remember, life needs a banner.