The Brief: Leave media in an unforgettable fashion.

Once upon a time I worked in Media.  I developed a really awesome professional friendship with one of our outdoor vendors and one day the buyer gave me a call to ask what I wanted as a going away present. I jokingly said "my own billboard."

He paused, then said "give me fifteen minutes."

Me: "NO! LEE, NO!" 
Lee: *Hangs up phone* 

He was able to locate a pretty premiere board that happened to be available for my last week in the Media department. I just had to decide what to do with it. 

I had a boss in Media. Well, he was a boss, but I also would call him a close friend (he will deny this if you ask him.) So I decided that, unbeknownst to him, he and I would start our own agency, and we'd promote it using my free billboard. Note: my boss hated digital banners.

RhodeFrecon was born! 


But, was it real? There was only one way to verify, as it's well known that EVERY successful business has a social media presence.


Yes - he was mad at first, but soon he too succumbed to the RhodeFrecon revolution. The board stayed up for five glorious days.  I smoothed things over by buying him a set of personalized golf balls with our logo on it. He refuses to play with them.

I like developing relationships with the people that I work with. Sometimes I toe the line, but I do so with intense forethought. My sense of humor is a part of who I am and it's what inspires me to do the work that I do. The freedom to explore that humor is what makes life enjoyable for me. More importantly, I believe that humor can connect people in a very meaningful way. Good relationships = good work. Great relationships = TROPHIES AND SWEET AWARDS. 

 I am forever grateful for the opportunity I had to work for (and with) such a great dude. I would not be the same without it. 

Remember, life needs a banner.