The Brief: Real’Za was a young pizza brand with a great story - a delicious frozen pizza with all-natural ingredients and an affordable price. The problem was that nobody seemed to know that there was a world of all-natural frozen pizza out there for them.
”Do something goofy!” they said.
*** Enter Frecon***
The Strategy: All-natural frozen pizza stands out on its own. But it stands out EVEN MORE when it’s next to something weird. Something…dare I say, unnatural? Plenty of unnatural things out there to choose from, too! So, we created a world where Real’Za frozen pizza was so natural that it would distract you from the many unnatural things out there in this world.
The Result: A world where Real’Za frozen pizza is unbelievably natural.
:30 Hobbying (DIGITAL VIDEO)
SWORDS :30 (DIGITAL VIDEO)
REALLY ALEX? JUST VIDEO?
Plz! This is the digital age. Spotify / Pandora need some lovin’ too!