STOK - HOTLINE FOR MOTIVATIONS
Stok (the cold brewed coffee beverage) wanted us to create 10 pieces of social content for their summer campaign.
The Brief: Create engaging social content.
Boris Opacic (the best Art Director around) and I wanted Stok to become the leader in motivation for creative thinkers, tinkerers and do-ers. We're not talking about your grandaddy's motivation. We're talking about Yoda after two hits of acid, motivation. We then wanted to put that motivation out into the world using not just one, BUT THREE methods:
- Social Content - Motivational videos, cinemagraphs and .gifs.
- Motivational Hotline - An actual 1-855-3Motiv8 (1-855-366-8488) hotline for magnetic minds to call.
- Stok Telephones - ACTUAL telephones on college campuses to help give students motivation.