STOK - HOTLINE FOR MOTIVATIONS
The Brief: Stok (the cold brewed coffee beverage) wanted us to create 10 pieces of social content for their summer campaign.
The Strategy: There are those who chase down their dreams, and then there are those who chase down their dreams, catch them, shake hands and become best friends. We wanted to encourage the latter, so we created the kind of unconventional motivation that could help fuel our unconventional doers. We then sought to put it out into the world using three methods:
Social Content - Motivational videos, cinemagraphs and .gifs.
Motivational Hotline - An actual 1-855-3Motiv8 (1-855-366-8488) hotline for magnetic minds to call.
Stok Telephones - ACTUAL telephones on college campuses to help give students motivation.