“THE BIGGEST PRODUCT LAUNCH OF OUR COMPANY’S HISTORY” - A very important person at IMC
The Brief: IMC tasked us with launching their most innovative, ambitious production bike to date, the race-inspired FTR-1200.
The Strategy: From the flat track, to the street, the FTR is the first Indian Motorcycle flat tracker. Not only that, but it’s the first ever American-made flat tracker. What we loved about this bike was that given it
The Result: A very very real interpretation of “from the track, to your garage.”