in advertising, as in life, age is but an institution
The Brief: Like most millennials, after turning 30 I was struck with a hard truth - I wasn’t getting any younger. As my friends bought houses and had kids on purpose, I found myself trying to answer the question “am I still cool?”
The Strategy: Instead of internalizing the woes of the inevitable, I decided to shout them from the mountain tops. Declare with certainty - I AM OLD!
The Result: An anthemic music video exploring the laments of growing old.
Written and Directed by: Alex Frecon
Cinematography by: Collin Goodspeed
