"I'M FROM MINNESOTA" (OVER 3 MILLION total VIEWS)

The Brief: When I was in college in Connecticut, I met a lot of students from LA or NYC. Every time I told them where I was from, I was met with an incredulous gasp followed by some ridiculous question like "are there a lot of bears there?" or "do they have big cities?" It dawned on me that not a lot of people knew about the state from which I came.

The Strategy:  The truth is - Minnesota is a pretty dope place. Yes, there are stereotypes, and yes, some of them are true. So why not embrace them? I decided to pen this lil' ode to my state and teach the greater U.S. a thing or two (it's "Duck Duck GRAY duck.") 

The Result: A music video that Minnesotans could get (really) excited about

Written and Directed by: Alex Frecon
Cinematography and Editing by: Collin Goodspeed

Press

Every major news / radio station in Minnesota. Honestly, just Google “I’m From Minnesota.”