—2020 MN ADFED’s “BEST OF SHOW”—

EDINA LIQUOR - TOO GOOD TO BE TRUE (writer + director)

The Brief: Edina Liquor had a new offering - free delivery in 2 hours or less, with a $35 minimum order. The problem was, nobody in town seemed to know about it. I was tasked with breaking the news in an entertaining way that resonated with a millennial+ audience.

The Strategy: Free delivery in 2 hours or less is a good deal. A really good deal. In fact, it’s such a good deal that when you hear about it, you might start to wonder….“How could this be? How do they make money?” You’re not alone….

The Result:  The journey into the deepest, darkest conspiracy the world’s ever seen - how can a liquor store deliver for free and still make money?

:30 Too Good To Be True (Video)

Written and Directed by: Alex Frecon
Cinematography and Editing by: Collin Goodspeed

Winner of “best of show” @ the 2020 mn Adfed awards

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Of the 950+ submissions from major MN ad agencies, I was selected as “Best of Show” for the 2020 MN AdFed Awards.

It marks the first time in the event’s 45 year-history that a freelance writer / director has won the award.

:06 - Too Good To be true (video)

 

more .gifs = more fun

We gave Edina Liquor some content for social, pulling from the many ridiculous moments we caught on film and turning them into remarkable applicable .gifs.