Spike TV wanted us to help launch the fourth season of their program "Inkster." 

The Brief: Lean heavily on the competition aspect of the series. Anchor Season 4 around the concept of a "street fight."

Naturally we came up with the idea to create a live tattoo billboard where each arm gets updated by an artists over a period of days.  

We contracted a 200 ft billboard in Times Square and had two teams of tattoo / graffiti artist square off against one another. Over a period of 3 nights the teams updated their respective sleeves, starting with an outline and slowly filling it in. The resulting, fully tattooed billboard stayed up for everyone to see.

Password: Frecon