BROAD CITY S3 - PAINT BY NUMBERS

For Season 3 of Broad City, we were tasked to help Comedy Central concept and execute a fan-first marketing stunt for their marquee program "Broad City".

The Brief: Turn fans (old and new) into friends of Abbi and Ilana and let them reap the benefits of that new friendship. We called it "benefits with friends."

We decided to rent a wallscape in Brooklyn, stencil in a design and have an event where fans could show up and paint it in. We called it "Paint by numbers."

We got #Bc3 trending on Instagram the day of the event, which was cool too. 

Password: Guess?

Jk, it's "Frecon"