BROAD CITY S3 - PAINT BY NUMBERS
The Brief: For Season 3 of Broad City, we were tasked to help Comedy Central concept and execute a fan-first marketing stunt for their marquee program "Broad City".
The Strategy: Turn fans (old and new) into friends of Abbi and Ilana and let them reap the benefits of that new friendship. We called it "benefits with friends."
The Result: We decided to rent a wallscape in Brooklyn, stencil in a design and have an event where fans could show up and paint it in. We called it "Paint by numbers."
We got #Bc3 trending on Instagram the day of the event, which was cool too.
Jk, it's "Frecon"