SILK - PLUME FORTUNES
When it comes to Social/Digital content it's important to remember one thing: small budgets don't necessitate small ideas.
The Brief: Launch Silk's new almond creamer on social. Focus on three main aspects - 1) New taste 2) New packaging 3) New flavor Pumpkin Spice
The Strategy: There's something mysterious about a coffee creamer plume. It's almost....magical....
The Result Leeya Jackson (super dope art director) and I created the Plume Fortune: a microsite that allowed fans to get answers to life's toughest yes or no questions. In an ode to the Magic 8 Ball from our respective youths, our microsite allowed fans to type in a yes or no question. Upon hitting "Ask" they would be served a randomly selected video of Silk almond creamer being poured into coffee in a chalice. As the plume formed, so would their answer.
WATCH THE MAGIC UNFOLD
HOW IT WORKED
We drove fans to the Plume Fortune microsite using three methods:
1) Social Posts
2) Silk e-mail blasts
3) Silk.com homepage
SOCIAL TEASER VIDEO
DO YOU NEED ANSWERS TO LIFE'S YES OR NO QUESTIONS?
CONSULT THE SILK MAGIC PLUME TODAY!