SILK - PLUME FORTUNES

There's something mysterious about a coffee creamer plume. It's almost....magical....

The Brief: Launch Silk's new almond creamer on social. Focus on three main aspects - 1) New taste 2) New packaging 3) New flavor Pumpkin Spice

Small budgets don't mean small ideas. Leeya Jackson (super dope art director) and I created a microsite that allowed fans to get answers to life's toughest yes or no questions. In an ode to the Magic 8 Ball from our respective youths, our microsite allowed fans to type in a yes or no question. Upon hitting "Ask" they would be served a randomly selected video of Silk almond creamer being poured into coffee in a chalice. As the plume formed, so would their answer. 

WATCH THE MAGIC UNFOLD

HOW IT WORKED

Silk_Creamer_PlumeEcosystemPNG.png

We drove fans to the Plume Fortune microsite using three methods:

1) Social Posts
2) Silk e-mail blasts
3) Silk.com homepage
 

SOCIAL POSTS

SOCIAL TEASER VIDEO

DO YOU NEED ANSWERS TO LIFE'S YES OR NO QUESTIONS?

CONSULT THE SILK MAGIC PLUME TODAY!

WWW.SILK.COM/PLUMEFORTUNES