BROAD CITY S2 - The KARAOKE RV
The Brief: Comedy Central tasked us with creating with a marketing stunt to help promote the launch of Broad City's second season.
The Strategy: Let fans experience what life in Abbi and Ilana's world was really like. I.e, take them from boring to Broad City.
The Result: We took the main character (Abbi's) apartment and re-created it in an RV, then retrofitted it with Karaoke equipment and songs hand picked by the Broad City girls.
We set up shop in various locations across the Manhattan area to give fans a chance to tour the RV. Then to cap it off we partnered with Lyft and had the RV in-app giving out free rides on Friday and Saturday night.