Every month Arby's sends out e-mails to help promote their new products and deals. These e-mails include a headline on an image that clicks through to the site. Every month I try to make them interesting.
The Brief: Each month is its own challenge. Wahoo!
Here you can see some Fajita Flatbread based emails.
Sometimes, when launching a new product, Arby's needs someone to write the ingredients out for the website. Sometimes I'm enlisted to make those ingredients interesting.
Sometimes a new product pillar needs to be featured on the Arbys.com website as well. Here you'll see an example of a masthead for the Brown Sugar Bacon platform
Corresponding sandwich description copy
Sometimes, fans like the emails!