ANOTHER PERIOD - THE ORIGINAL LIFT
The Brief: We asked to help Comedy Central launch their new show "Another Period," which was a faux-reality series following the extravagant Bellacourt family in the early 1900s. They said "OK."
The Strategy Position the Bellacourt family as "The Original Ballers" and showcase their excessiveness in real-life environments.
Before Lyft and Uber, what would have been a convenient / lavish form of travel? The Original Lift - AKA servants carrying people around on a throne. Duh.
The Result: We partnered with a production company to bring our idea to life. We brought the portable throne to three different cities giving fans a chance to experience The Original Lift to help them get to their destination.
and then we went flippin' viral
We supplemented the on the ground marketing stunt with the use of aerial banners in each of the cities....and it kind of took off (OMG PLANE PUNS.)
DESTINATION: REDDIT, FRONT PAGE
The aerial banners got picked up by a passerby who then posted it to Reddit via Imgur. It reached the front page with over 20 thousand up votes and 2.7MM views
MEME STATUS: LEGENDARY.
And then it got turned into a meme, about a year later. It still makes the rounds on Imgur and if you google "Where's your plane peasants meme" you'll see a couple of examples